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Investments, innovation key to fashion industry growth – Oyebade – – Businessday

Sola Oyebade is the CEO of Fashions Finest Africa, a platform he uses to support new and emerging fashion entrepreneurs. In this interview with IFEOMA OKEKE-KORIEOCHA, he speaks on the challenges, prospects, and future of the Nigerian fashion industry.

Why is the Nigerian fashion and cosmetics industry not contributing significantly to the country’s GDP?

While I agree that the Nigerian fashion industry still has a lot of room to grow in terms of contributing significantly to Nigeria’s GDP, I must point out that the industry has experienced a lot of growth in recent years. That being said, there are myriad reasons why the Nigerian fashion industry cannot yet compete with the revenue generated by its French counterparts.

First of all, we have a lot of infrastructural issues in Nigeria, from irregular power supply to lack of good distribution channels and modern manufacturing technologies; all these make it hard to run businesses in Nigeria successfully not to talk of making a profit and contributing more meaningfully to the country’s GDP.

As we speak, we’ve still not mastered the art of mass production of apparel and cosmetics products in Nigeria. Quality control is not there and it becomes difficult to have the same quality across the board for all products that encourages trust and willingness to buy by not just Nigerians but the global economy.

Most companies in the Nigerian fashion industry are SMEs who have major difficulties getting access to the funds that are required to scale up. These are just a few challenges that the Nigerian fashion industry faces. Addressing these challenges will require a concerted effort from the government, industry players, foreign investment and other stakeholders to create an environment that is conducive to growth and innovation in the sector.

What lessons do you think Nigeria can learn from France, which has leveraged fashion and cosmetics to drive growth?

There are a lot of lessons to learn from France regarding its fashion and cosmetics industry. For starters, we need to invest in education and training in the fashion space. I see a lot of young designers and cosmetic manufacturers going to France to study fashion and beauty. This is beyond having fashion and beauty schools and teaching people to sew and do makeup, even though this is great too.

But, we also need to teach people the business of fashion, which is something we at Fashions Finest Africa have dedicated ourselves to doing. Our technical colleges are all dead, and we ought to rejuvenate them and actively encourage people to go there and learn and get certificates in fashion design or cosmetology.

This is one area that France has not slacked on. There are many specialised schools and courses for fashion and beauty and Nigeria should emulate that.

Secondly, France has invested heavily in the fashion and beauty ecosystem, especially in research and innovation. A lot of people think that fashion and cosmetics are just about creativity; it’s not. There’s a science to it and like all things scientific, research is important, same as innovation.

There are many companies in France investing in this aspect and that’s why they can bring up new products that engage consumers and spur market interest. We also need to invest in SMEs and make it easier for them to access funding.

Lastly, collaboration is key. There’s a lot of collaboration in the fashion industry abroad both between designers and different players in the cosmetics industry. In Nigeria, we are starting to collaborate, just a little, but there’s still a lot of distrust in the industry.

This could also stem from the fact that we don’t have one united body that everyone can come under as an umbrella. In London, you have the British Fashion Council; in France, you have La Fédération de la Haute Couture et de la Mode; in Nigeria, we have none. How do we create policies that will aid this industry’s growth? Associations have no governing power!

Do you think the success that France has made in its fashion and cosmetics industry is a sign people think highly of French fashion, creativity, lifestyle and culture?

Oh Yes! France, Paris especially, is regarded as the citadel of fashion. This dates back centuries. The French people were always, and are to a large extent still, regarded as the epitome of sophistication and class in fashion, lifestyle and culture. French designers have been known to shape quite several fashion trends all over the world, and the excellence and attention to detail of their craftsmanship has also created a high level of trust in their brands.

So, you want to buy a Dior product because you believe that it is prestigious and also excellently made – a fine piece of craftsmanship. So, yes, everyone wants to buy their products and emulate them. I would add though, that Nigeria, in my opinion, is positioning itself as such in the African fashion space.

In this regard, I must give kudos to fashion influencers. We are slowly but surely positioning ourselves as the definition of the sophisticated and classy African when it comes to fashion.

What more do you think the fashion industry in Nigeria needs for it to catch up with its peers in other countries?

We need infrastructure, access to funding, investment in education, foreign investment, training, and research – to just name a few. I can’t overemphasise how important knowledge is in building any industry. We need to train people in the business of fashion, law, protecting their intellectual property and so much more, which is one of our major drives at Fashions Finest Africa.

We also need to promote our Nigerian brands more aggressively, both locally and internationally. With the help of social media, this has become easier. More fashion influencers need to wear Nigerian brands more and promote them as such. We also do our bit in exposing new and emerging fashion brands at Fashions Finest Africa through our Epic Show, where we spotlight new and emerging brands on the Runway.

Finally, a governing body is critically needed at this time. I can’t say it enough: without proper cohesive collaboration that influences policies and effects change in the government regarding the fashion industry, we can’t make indelible progress in really growing the fashion industry.

Don’t get me wrong; a lot of individuals are doing a lot through their organisations and influences to grow this industry, but the individual efforts will not be enough if we don’t join forces to effect the necessary change that will help the industry grow.

Read also: Africa Fashion Week, Brazil to boost cultural, economic ties

What are the prospects of the fashion and cosmetics industry in Nigeria?

The Nigerian fashion industry has a lot of prospects. We have a growing population and the middle class is expanding. This means that more people have disposable income to spend on luxury and high-quality products. This presents an opportunity for the fashion and cosmetics industry.

There’s also been an increased interest in African fashion. At our Epic Show last year, our theme was ‘Culture to Couture’, which emphasised the fact that African fashion has grown beyond just a cultural identity to an international phenomenon.

A lot of people want to wear African fashion, and Nigeria is strategically positioned to provide a significant chunk of that fashion. This growing interest is a unique opportunity for Nigerian designers and cosmetics brands to showcase their products on a global stage.

I must not fail to mention the diaspora market. Nigeria has a large diaspora community. This presents a unique export opportunity because it means we have an international market to which we can readily market products. Finally, advancement in technology such as social media and the internet offers the Nigerian fashion industry amazing prospects for marketing and brand awareness.

In conclusion, while we may not be at the level of the French fashion and cosmetics industry, we have the prospects to evolve into a bigger and better industry if we tackle our challenges and leverage our opportunities.

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Awoniyi: Premier League My Dream – Score Nigeria – SCORE NIGERIA

More often than not, players’ career fortunes pirouette on the altar of time and chance. Taiwo Awoniyi can attest to that. Had Awoniyi paid for his university exams on the day he was supposed to, in Ilorin, north-central Nigeria, playing in the Premier League for Nottingham Forest, where his decisive goals saved them from relegation last season, might never have happened.

“My dad actually borrowed the money to pay for my exams,” he says. “I went to the person that was supposed to help register me for the exam in the morning and he was not around. I went there again in the evening and they told me he still wasn’t around. “It was on my way back from that trip that I got a call from the Imperial Soccer Academy [in Nigeria’s Ogun State], that they wanted me. I went back to my dad and said: ‘I do want to keep on going to school. But my passion is football, so let me use this money to get myself down to the academy.’ I think that was the turning point for me.”

Awoniyi (right) has been flying Nigerian flag high in Premier League

Awoniyi had been with the Unicorn Football Academy in Ilorin since he was “six or seven” and played for Nigeria as a 14-year-old at the Copa Coca-Cola Cup, a tournament for African teams, in London in 2011. A call-up to the Golden Eaglets, Nigeria’s Under-17 side, that won the 2013 World Cup in the UAE, earned the opportunity he had dreamed of – a five-year contract with Liverpool in 2015. But he never played for the club.

“We discovered that we needed a work permit and to get a permit I needed to play for Nigeria’s first team,” he says. “When I signed, my Nigeria teammate Kelechi Iheanacho got the work permit under the special talent scheme [to join Manchester City]. It was after him that they closed the special talent scheme.

“The only option I had was to keep on going on loan, with the hope that if I do well on loan and I play for the national team, I’ll be able to get the work permit and come back [to Liverpool]. I kept on going on loan. And the national team call-ups still didn’t come, so I didn’t have any other option than to keep on striving.”

In six years, Awoniyi went on loan to six clubs in Germany, the Netherlands and Belgium: FSV Frankfurt, NEC Nijmegen, Royal Excel Mouscron (twice), Gent, Mainz and Union Berlin. Then Union bought him from Liverpool for £6.5m in July 2021, before his move to Forest in 2022.

“It was really a hard and tough situation,” he says of the early years on loan, recalling how his family and Seyi Olofinjana, the former Wolves and Stoke midfielder who founded Imperial Soccer Academy, helped him through it.

“I didn’t really play a lot of games [at Frankfurt] … the team was relegated. I then went to Holland [Nijmegen] and that was another strange experience … we also got relegated … I said to myself, about the third year, if I go down again or I don’t make anything happen, I have to think about my football career.

“It was at Mouscron that I really discovered myself, that I saw myself as the player I wanted to be … I scored a goal in my first match and [10] goals with Mouscron that season.”

Taiwo Awoniyi shone at Mouscron

Liverpool gave him a second five-year contract but his journeyman status continued, at Gent and Mainz, via Mouscron again, until he found a real home at Union.

“I remember my first conversation with the coach. He said: ‘Taiwo, I’ve seen you. I think I can make you who you want to be as a player. But it is your decision to come.’ It was just an amazing club. It is what a football club should be, in terms of the people, the administrators, everything, especially the fans.”

Awoniyi’s form made him a cult hero, with his final goal for Union earning them a Europa League spot for the first time. “We needed to win. I remember that in the first half I had a penalty and I scored. We were then in the 88th or 89th minute … I was checking the time and I said: ‘No, these people have come a long way for us not to win …’

https://efb9095dae39658896226d0b4cb40cdb.safeframe.googlesyndication.com/safeframe/1-0-40/html/container.html “It’s taken them to where they want to be and where they should be as a club. And from there, they’re now playing in the Champions League. These people deserve even more than that … But they’ve always known that one day I will leave for the Premier League.”

Forest signed Awoniyi after ending a 23-year absence from England’s top division and he knew helping them stay up would constitute a successful season. Years of relegation battles had fortified him for the challenge.

“I was never in doubt that the team would stay up, because I know how much they wanted the club to be where they wanted it to be. I was not really afraid at all. I just said: ‘OK, this is what I want. This is my dream to be in the Premier League and I have a club that is really, really ready to give me the opportunity.’ “So I said I would go for it. When I had the [initial] meeting with the owners and the coach, I was so impressed with the plan and the structure.”

Awoniyi in pre-season training with Liverpool

Awoniyi says his objective was to “exhibit everything that is in you” and that came to the fore in Forest’s penultimate game, when his goal against Arsenal – the club he supports – secured their top‑flight status.

Forest fans have taken Awoniyi to their hearts and voted him this season’s player of the month for August after he scored three goals in his first three games. The feelings are mutual.

“Looking at the difficulty that we found ourselves in last season, they were still behind us, pushing everyone to keep on fighting … They never gave up on us and that gave us more power to push forward.”

The champions Manchester City host Forest on Saturday and Awoniyi expects to face Manuel Akanji, the most difficult defender he has faced. He will relish the challenge.

“I played against him in the Bundesliga and I know how tough he is. I’ve always believed [success in football] will happen. I’ve always worked hard, I’ve always hoped for it, prayed for it and I’ve always done everything that will make me achieve what I want.”

By Osasu Obayiuwana From The Guardian

More often than not, players’ career fortunes pirouette on the altar of time and chance. Taiwo Awoniyi can attest to that. Had Awoniyi paid for his university exams on the day he was supposed to, in Ilorin, north-central Nigeria, playing in the Premier League for Nottingham Forest, where his decisive goals saved them from relegation last season, might never have happened.

“My dad actually borrowed the money to pay for my exams,” he says. “I went to the person that was supposed to help register me for the exam in the morning and he was not around. I went there again in the evening and they told me he still wasn’t around. “It was on my way back from that trip that I got a call from the Imperial Soccer Academy [in Nigeria’s Ogun State], that they wanted me. I went back to my dad and said: ‘I do want to keep on going to school. But my passion is football, so let me use this money to get myself down to the academy.’ I think that was the turning point for me.”

Awoniyi (right) has been flying Nigerian flag high in Premier League

Awoniyi had been with the Unicorn Football Academy in Ilorin since he was “six or seven” and played for Nigeria as a 14-year-old at the Copa Coca-Cola Cup, a tournament for African teams, in London in 2011. A call-up to the Golden Eaglets, Nigeria’s Under-17 side, that won the 2013 World Cup in the UAE, earned the opportunity he had dreamed of – a five-year contract with Liverpool in 2015. But he never played for the club.

“We discovered that we needed a work permit and to get a permit I needed to play for Nigeria’s first team,” he says. “When I signed, my Nigeria teammate Kelechi Iheanacho got the work permit under the special talent scheme [to join Manchester City]. It was after him that they closed the special talent scheme.

“The only option I had was to keep on going on loan, with the hope that if I do well on loan and I play for the national team, I’ll be able to get the work permit and come back [to Liverpool]. I kept on going on loan. And the national team call-ups still didn’t come, so I didn’t have any other option than to keep on striving.”

In six years, Awoniyi went on loan to six clubs in Germany, the Netherlands and Belgium: FSV Frankfurt, NEC Nijmegen, Royal Excel Mouscron (twice), Gent, Mainz and Union Berlin. Then Union bought him from Liverpool for £6.5m in July 2021, before his move to Forest in 2022.

“It was really a hard and tough situation,” he says of the early years on loan, recalling how his family and Seyi Olofinjana, the former Wolves and Stoke midfielder who founded Imperial Soccer Academy, helped him through it.

“I didn’t really play a lot of games [at Frankfurt] … the team was relegated. I then went to Holland [Nijmegen] and that was another strange experience … we also got relegated … I said to myself, about the third year, if I go down again or I don’t make anything happen, I have to think about my football career.

“It was at Mouscron that I really discovered myself, that I saw myself as the player I wanted to be … I scored a goal in my first match and [10] goals with Mouscron that season.”

Taiwo Awoniyi shone at Mouscron

Liverpool gave him a second five-year contract but his journeyman status continued, at Gent and Mainz, via Mouscron again, until he found a real home at Union.

“I remember my first conversation with the coach. He said: ‘Taiwo, I’ve seen you. I think I can make you who you want to be as a player. But it is your decision to come.’ It was just an amazing club. It is what a football club should be, in terms of the people, the administrators, everything, especially the fans.”

Awoniyi’s form made him a cult hero, with his final goal for Union earning them a Europa League spot for the first time. “We needed to win. I remember that in the first half I had a penalty and I scored. We were then in the 88th or 89th minute … I was checking the time and I said: ‘No, these people have come a long way for us not to win …’

https://efb9095dae39658896226d0b4cb40cdb.safeframe.googlesyndication.com/safeframe/1-0-40/html/container.html “It’s taken them to where they want to be and where they should be as a club. And from there, they’re now playing in the Champions League. These people deserve even more than that … But they’ve always known that one day I will leave for the Premier League.”

Forest signed Awoniyi after ending a 23-year absence from England’s top division and he knew helping them stay up would constitute a successful season. Years of relegation battles had fortified him for the challenge.

“I was never in doubt that the team would stay up, because I know how much they wanted the club to be where they wanted it to be. I was not really afraid at all. I just said: ‘OK, this is what I want. This is my dream to be in the Premier League and I have a club that is really, really ready to give me the opportunity.’ “So I said I would go for it. When I had the [initial] meeting with the owners and the coach, I was so impressed with the plan and the structure.”

Awoniyi in pre-season training with Liverpool

Awoniyi says his objective was to “exhibit everything that is in you” and that came to the fore in Forest’s penultimate game, when his goal against Arsenal – the club he supports – secured their top‑flight status.

Forest fans have taken Awoniyi to their hearts and voted him this season’s player of the month for August after he scored three goals in his first three games. The feelings are mutual.

“Looking at the difficulty that we found ourselves in last season, they were still behind us, pushing everyone to keep on fighting … They never gave up on us and that gave us more power to push forward.”

The champions Manchester City host Forest on Saturday and Awoniyi expects to face Manuel Akanji, the most difficult defender he has faced. He will relish the challenge.

“I played against him in the Bundesliga and I know how tough he is. I’ve always believed [success in football] will happen. I’ve always worked hard, I’ve always hoped for it, prayed for it and I’ve always done everything that will make me achieve what I want.”

By Osasu Obayiuwana From The Guardian

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Sports

China’s lending to Africa hits a Low, study shows – The Standard

Kenyans watch the SGR cargo train as it leaves Mombasa for Nairobi, May 30, 2017. The project was a $3.3 billion investment backed by China. [AP Photo]

As China marks the 10th anniversary of the launch of its global infrastructure project, the Belt and Road Initiative (BRI), new data show lending to Africa has fallen to its lowest level in almost two decades.
A paper released this week by researchers at Boston University’s Global China Initiative said the pandemic, domestic economic woes, a policy shift and concerns about African debt were among the reasons lending in 2021 and 2022 dropped below $2 billion for the first time since the inception of the BRI.
In 2000-22, Chinese lenders loaned $170 billion to Africa — one of its major BRI partners — the research showed. But after peaking in 2016 at over $28 billion, lending to Africa dropped considerably in the past two years.
In 2021, China loaned $1.22 billion to Africa, and last year only nine loans amounting to $994.48 million were signed.
“Trends show that loan averages and amounts are decreasing and policy framing in China is also shifting, which leads us to expect less large-scale lending over $500 million,” lead researcher Oyintarelado Moses told VOA in an email.
“At the same time, this new policy framing of small and/or beautiful coming from China is showing that there will be smaller-valued loans.”
Social, environmental impact
Moses was referring to what Chinese President Xi Jinping has called Beijing’s “small and beautiful” approach, which aims to shift away from investment in large projects like railways and highways to focus on smaller loans that have more of a socially and environmentally beneficial impact.
Another trend the study found was that while previously most lending went to eastern and southern African countries, in 2021-22 there was a shift to western Africa, with countries like Senegal, Benin and Ivory Coast receiving most of the money.
That is because “these countries have historically borrowed less from China, so China had less loan exposure to these countries,” Moses said, noting that countries in other parts of Africa that have borrowed heavily in the past are currently managing debt distress.
Chinese lenders may also have become more cautious, the study found, because several African countries such as Zambia either have defaulted on their debt or are struggling to repay, leading to Western allegations of unsustainable lending.
In 2021-22, several loans for projects in the Democratic Republic of the Congo, Cameroon, Ghana and Zambia were canceled after failed negotiations, the study found.
During that same period, new loans were directed to a wider variety of sectors than in previous years, although transport remained a dominant area.
There were no new investments in energy projects, the African sector that attracted the most previous loans. The paper’s authors think China will continue to look for greener projects to fund after pledging to make the BRI “green” and ending the financing of coal projects overseas.
One of the most recent Chinese investments is a deal with South Africa signed in August to help with its energy crisis. The package will include a grant and emergency equipment from China totaling $30 million.
Two areas in which investments increased in 2021-22 were the environment — such as a loan to Senegal to help in “improving water resources” — and improvement in farming and education, the data showed.
Other reasons for the decrease in lending had more to do with China’s own economic slowdown.
Looking ahead
The study suggests future lending to Africa could include fewer large-scale loans of over $500 million and more loans under $50 million.
“African governments will continue to have demand because of infrastructure deficits and climate goals, but Chinese lenders will likely respond to that demand within these new policy parameters,” Moses told VOA.
“In general, we expect Chinese lending to rebound because of African country demands. But this rebound will likely not return to previous levels,” she said.
Cobus Van Staden, an analyst at the China Global South Project, agreed that lending rates will never again reach the levels seen in 2016.
However, he said, “there’s a tendency, I think, to just see the current decline in lending as, ‘Oh, the BRI’s over,’ which I think is unrealistic.
“I think the BRI has never been a stable thing, and it was always mutating and morphing, and it’s mutating and morphing again at the moment. So it’s going to take on some leaner, greener version of itself, and then we’ll see,” he told VOA.
Van Staden predicted that “as the economy in China improves and comes a little bit back up to speed … I think the lending will creep back up.”
He said he expected this to happen after next year’s Forum on China-Africa Cooperation.
“I think we’re probably in a kind of flat phase at the moment, and then I think it will start creeping back up, because the thing to remember is that Africa isn’t going away.”
Africa needs China and, likewise, Africa also offers China benefits such as access to the continent’s vast mineral resources, he said.

Kenyans watch the SGR cargo train as it leaves Mombasa for Nairobi, May 30, 2017. The project was a $3.3 billion investment backed by China. [AP Photo]

As China marks the 10th anniversary of the launch of its global infrastructure project, the Belt and Road Initiative (BRI), new data show lending to Africa has fallen to its lowest level in almost two decades.

A paper released this week by researchers at Boston University’s Global China Initiative said the pandemic, domestic economic woes, a policy shift and concerns about African debt were among the reasons lending in 2021 and 2022 dropped below $2 billion for the first time since the inception of the BRI.

In 2000-22, Chinese lenders loaned $170 billion to Africa — one of its major BRI partners — the research showed. But after peaking in 2016 at over $28 billion, lending to Africa dropped considerably in the past two years.

In 2021, China loaned $1.22 billion to Africa, and last year only nine loans amounting to $994.48 million were signed.

“Trends show that loan averages and amounts are decreasing and policy framing in China is also shifting, which leads us to expect less large-scale lending over $500 million,” lead researcher Oyintarelado Moses told VOA in an email.

“At the same time, this new policy framing of small and/or beautiful coming from China is showing that there will be smaller-valued loans.”

Social, environmental impact

Moses was referring to what Chinese President Xi Jinping has called Beijing’s “small and beautiful” approach, which aims to shift away from investment in large projects like railways and highways to focus on smaller loans that have more of a socially and environmentally beneficial impact.

Another trend the study found was that while previously most lending went to eastern and southern African countries, in 2021-22 there was a shift to western Africa, with countries like Senegal, Benin and Ivory Coast receiving most of the money.

That is because “these countries have historically borrowed less from China, so China had less loan exposure to these countries,” Moses said, noting that countries in other parts of Africa that have borrowed heavily in the past are currently managing debt distress.

Chinese lenders may also have become more cautious, the study found, because several African countries such as Zambia either have defaulted on their debt or are struggling to repay, leading to Western allegations of unsustainable lending.

In 2021-22, several loans for projects in the Democratic Republic of the Congo, Cameroon, Ghana and Zambia were canceled after failed negotiations, the study found.

During that same period, new loans were directed to a wider variety of sectors than in previous years, although transport remained a dominant area.

There were no new investments in energy projects, the African sector that attracted the most previous loans. The paper’s authors think China will continue to look for greener projects to fund after pledging to make the BRI “green” and ending the financing of coal projects overseas.

One of the most recent Chinese investments is a deal with South Africa signed in August to help with its energy crisis. The package will include a grant and emergency equipment from China totaling $30 million.

Two areas in which investments increased in 2021-22 were the environment — such as a loan to Senegal to help in “improving water resources” — and improvement in farming and education, the data showed.

Other reasons for the decrease in lending had more to do with China’s own economic slowdown.

Looking ahead

The study suggests future lending to Africa could include fewer large-scale loans of over $500 million and more loans under $50 million.

“African governments will continue to have demand because of infrastructure deficits and climate goals, but Chinese lenders will likely respond to that demand within these new policy parameters,” Moses told VOA.

“In general, we expect Chinese lending to rebound because of African country demands. But this rebound will likely not return to previous levels,” she said.

Cobus Van Staden, an analyst at the China Global South Project, agreed that lending rates will never again reach the levels seen in 2016.

However, he said, “there’s a tendency, I think, to just see the current decline in lending as, ‘Oh, the BRI’s over,’ which I think is unrealistic.

“I think the BRI has never been a stable thing, and it was always mutating and morphing, and it’s mutating and morphing again at the moment. So it’s going to take on some leaner, greener version of itself, and then we’ll see,” he told VOA.

Van Staden predicted that “as the economy in China improves and comes a little bit back up to speed … I think the lending will creep back up.”

He said he expected this to happen after next year’s Forum on China-Africa Cooperation.

“I think we’re probably in a kind of flat phase at the moment, and then I think it will start creeping back up, because the thing to remember is that Africa isn’t going away.”

Africa needs China and, likewise, Africa also offers China benefits such as access to the continent’s vast mineral resources, he said.

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West Africa

Whitfeld bags four in big win for Aus PM’s XIII – NRL.COM

Winger Jakiya Whitfeld ran in four tries as the Australian Prime Minister’s XIII overcame their Papua New Guinea counterparts 56-4 on Saturday afternoon. 
Whitfeld, who spent this NRLW season with the Wests Tigers, scored a double in each half in an impressive showing which included running for over 200 metres. 

While it was a comfortable win for the visitors in the end, it was a performance likely to have pleased PNG coach Ben Jeffries on the back of the Test side making it through to the World Cup semi-finals last year.
The PNG PM’s XIII came up with a number of impressive goal-line stands in defence across the 70 minutes, before bringing the vocal crowd in Port Moresby to their feet with a try in the second half to Latoniya Norris.
Doubles from both Cassey Tohi-Hiku and Whitfeld gave the Australians a 18-0 lead at the break, with gusty conditions contributing to only one of the tries being converted. 

Winger Jakiya Whitfeld ran in four tries as the Australian Prime Minister’s XIII overcame their Papua New Guinea counterparts 56-4 on Saturday afternoon. 

Whitfeld, who spent this NRLW season with the Wests Tigers, scored a double in each half in an impressive showing which included running for over 200 metres. 

While it was a comfortable win for the visitors in the end, it was a performance likely to have pleased PNG coach Ben Jeffries on the back of the Test side making it through to the World Cup semi-finals last year.

The PNG PM’s XIII came up with a number of impressive goal-line stands in defence across the 70 minutes, before bringing the vocal crowd in Port Moresby to their feet with a try in the second half to Latoniya Norris.

Doubles from both Cassey Tohi-Hiku and Whitfeld gave the Australians a 18-0 lead at the break, with gusty conditions contributing to only one of the tries being converted. 

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Cassey Tohi-Hiku Try

Leila Kerowa came agonisingly close to getting one back for the hosts just before half-time, but spilled the ball in attempting to ground it. 

Tohi-Hiku’s opener came inside two minutes, but thoughts of it being a walk in the park were quickly shut down and Australia were made to work for it from that point on. 

Brad Donald’s side did wear their opponents down in the second half though and the game opened up, with Keisha-Leigh Coolwell, Sharks half Brooke Anderson and Jasmin Morrissey scoring in between Whitfeld’s final two. 

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Jakiya Whitfeld Try

Eels back Abbi Church brought up the half century with her try four minutes from time, before Dragons fullback Teagan Berry continued her prolific try-scoring in 2023 with a try after the full-time siren. 

Match Snapshot

  • The Australia PM’s XIII ran in 11 tries in the win and ran for more than double their opponents’ 740 metres.
  • Amid strong winds in Port Moresby only six of the 11 tries were converted. 
  • Eels centre Cassey Tohi-Hiku scored a first-half double. 
  • Leila Kerowa topped the tackle count for PNG with 19. 
  • After scoring 11 tries in nine NRLW games this year, Teagan Berry scored on the very last play of the game for Australia. 

Play of the Game

You can’t go past this moment when Latoniya Norris sold the defence on a dummy and crashed over from close range to bring up the biggest cheer of the game. As they continue to develop in the women’s game, it’s moments like this PNG can celebrate and gain inspiration from. 

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Latoniya Norris Try

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Stand Out From The Crowd - A Marketing Tip By ZimMarket

 

 

Stand Out From The Crowd

If you happen to be in business and you are not well conversant with the 4 P’s of Marketing, then you are likely to dismally fail, sooner rather than later. In modern day business, the 4 P’s are the traditional and universal cornerstones of Marketing, which are inextricably interrelated. In Marketing, for anything you are selling to be highly competitive, in any given market, it must be, the right Product or service, being offered at the right Place, selling at the right Price, using the right Promotional Marketing Mix. In this marketing tip, I am briefly going to solely dwell on the Promotion aspect, which is an equally significant component of the 4 P’s of the Marketing Mix When you offer products on the market, you must ensure that you adequately educate your potential, as well as your target market, so that your products will become very intimately known and easily identifiable by your customers, from a myriad of other competing products and services on sale. It goes without saying, that this is why your product must “Stand Out From The Crowd”, for your business to remain relevant, lest it will be driven into oblivion. In today's cut-throat marketing competition, you may only achieve to “Stand Out From The Crowd” through an objective, deliberate, persistent, and aggressive marketing strategy, which not only includes mainstream media marketing but also incorporates Online Advertising. This is where, 1Zimbabwe Classifieds | ZimMarket enters into your Marketing Mix, by providing you, the Online advertising medium, in the form of FREE advertising space, on our ZimMarket Classifieds: www.1zimbabweclassifieds.co.zw The old adage says, “Gone are the days when one would say “A Good Wine Needs No Bush”. That’s Why, Coca-Cola, of all Companies in the world, is still advertising to this day

We are there for you, it is our business tradition, to link buyers to sellers.

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Linking Buyers To Sellers Is Our Business Tradition

Published By The Founder & Managing Director Of: ZimMarket Digital Technologies Inc. : 

 Joel Masuka

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